'Fanta' was developed in Germany during World War II when no 'Coca-Cola' concentrate was available there.

The drink was devised from materials which could be obtained in Germany and during the war years the product changed according to the nature of the ingredients which were available and as a result, had no clear product image.

The trademark, based on the word "fantasy", was the result of a bottling plant employee contest.

The word "fantasy" was chosen as it contained sounds common to most languages.

The application to register 'Fanta' as a trademark in Germany was filed on the 9th of May, 1940 and the registration became effective on the 28th June, 1941.

Between the end of the war and 1955 the trademark 'Fanta' was used only enough to maintain its registration. In 1955 'Fanta' was revived as a brand name for an orange drink introduced in Naples, Italy.

Thereafter, 'Fanta' became the trademark designation for the orange flavoured drink sold by 'Coca-Cola' bottling companies in countries outside the US.

By 1958 'Fanta' had become an important part of The Coca-Cola Company's business in Europe, Asia, Africa, Canada and the Caribbean.

In that year, 'Fanta' was introduced domestically in a number of test markets in the US.

By 1959 'Fanta' was being marketed on a broad basis throughout the US.

Today, 'Fanta' is the fourth largest selling soft drink in the world.